St1 introduces 120 Service Masters at Shell stations

St1 has, in co-operation with its station managers, developed a personal service that is based on company traditions, the best of station service in different countries and, above all, on the wishes and needs of drivers. St1 brings Service Refueling to nearly 60 Shell stations in four stages this year. Station managers will hire about 120 new Service Masters altogether. Trained Service Masters will check and replenish the things that keep everyday driving smooth, like washing liquid and oil levels for example, while refueling the car. A satisfied customer may pay one euro for the service received, should he or she so wish.

“Following the development of the field, St1 has the largest unmanned station network in the Nordic Countries. The large number of unmanned stations does not reduce the need for different services related to cars and driving. Quality of service has been further emphasized in the customer experience, and we meet this need with our new Service Refueling concept”, says Retailing Director Mikko Reinekari of St1 Oy. “Service Refueling is a strong, customer based competitive advantage, and we expect that more and more drivers will choose a station with Service Refueling in the future", Reinekari goes on.

Customers of the St1 chain will also be able to enjoy the new service, because St1 cards will be valid at all Shell chain stations by the end of the year. By the summer of next year, cards of both yellow chains of stations will be fully interchangeable - it will be possible to refuel with them at all of the company’s stations in Finland. The combined number of St1 and Shell refueling sites in Finland comes close to 600.

The first Shell Service Refueling stations September 19, 2011:

Espoo: Haukilahti, Suomenoja, Vallikallio

Helsinki: Etelä-Haaga, Herttoniemi, Itäkeskus, Konala, Kruununhaka, Käpylä, Lauttasaari, Myllypuro, Pukinmäki, Tullinpuomi

Vantaa: Ala-Tikkurila, Mikkola, Ruskeasanta

For more information, please contact:

St1 Oy, Retailing Director Mikko Reinekari, 010 557 4713, firstname.lastname@st1.fi
St1 Oy, Communications Manager Liisa Joenpolvi, 010 557 2419, firstname.lastname@st1.fi
Tamoils Oy, Managing Director Henri Leinonen, 040 734 4034, firstname.lastname@tamoils.fi

St1 In brief

St1 is a Finnish energy company whose vision is to be the leading producer and seller of CO2-aware energy. The company researches and develops economically viable, environmentally sustainable energy solutions. St1’s energy services and products cover everything from wind power to high-concentration ethanol Refuel RE85 produced from biowaste. The company has seven bioethanol production facilities in Finland, an oil refinery in Gothenburg and St1 and Shell fuel stations in Finland, Sweden and Norway. The head office is situated in Helsinki. Further information at www.st1.fi